Beats by Dr. Dre

Beats By Dr. Dre are headphones created by hip-hop/rap musician Dr. Dre and Interscope Records Chairman Jimmy Iovine. There are five versions of the headphones, which are manufactured and distributed by Monster Cable Products. The headphones often appear in music videos, as part of an apparent marketing strategy. The original are the "Studio" headphones released in 2008, which are an over-the-ear type headphone that incorporate a high-power digital amplifier and powered noise-cancelling requiring the use of 2 AAA batteries to operate.

The very latest headphones from the Beats family are the "Beats Solo HD," a high-definition on-ear headphone, which is available in red or black. The red version is made specifically for Irish musician Bono's Product RED charity group. There is also the "Pro" model, an over-the-ear DJ headphone which is available in either black or white. The "Pro" is targeted towards the professional market.

There are also two branches of the Beats family. In-ear headphones i.e. Tour, Heartbeats By Lady Gaga & DiddyBeats by P. Diddy, the other being on-ear/over-ear i.e. Studio, Solo/Solo HD/Solo HD (RED), and Pro.

Beats also partnered with HP to launch notebook computers with high-end audio capabilities.

The range relies on advertisements placed in music videos and celebrity appearances, along with prime floor space in several Best Buy stores, called "Club Beats". Patrons of the brand include Lady GaGa and Esmee Denters. They are now one of the most prominent designs in the music industry, and the red "B" logo features heavily on the units and their packaging.